2024
2024
2024
Sopro
Sopro
Sopro
About
About
About
Sopro, a B2B lead generation service that connects businesses with qualified prospects through personalized outreach and real-time data.
Sopro, a B2B lead generation service that connects businesses with qualified prospects through personalized outreach and real-time data.
Sopro, a B2B lead generation service that connects businesses with qualified prospects through personalized outreach and real-time data.
Tags
Tags
Facilitation, UX research, Product Design, Leadership
Facilitation, UX research, Product Design, Leadership
Problem
Poor data visualization and value communication led to low engagement and adoption, forcing the Sopro team to manually demonstrate their impact through frequent reporting.
Poor data visualization and value communication led to low engagement and adoption, forcing the Sopro team to manually demonstrate their impact through frequent reporting.
Role
As a product designer, I led efforts to transform complex data into actionable insights, enabling sales and marketing teams to understand and optimize their outreach strategies.
As a product designer, I led efforts to transform complex data into actionable insights, enabling sales and marketing teams to understand and optimize their outreach strategies.
As a product designer, I led efforts to transform complex data into actionable insights, enabling sales and marketing teams to understand and optimize their outreach strategies.
Project Spects
SaaS, B2B
Dashboard
Storytelling
Impact
I created four custom dashboards delivering real-time insights, improving engagement and ROI while reducing manual work through Product-Led Growth principles.
I created four custom dashboards delivering real-time insights, improving engagement and ROI while reducing manual work through Product-Led Growth principles.
I created four custom dashboards delivering real-time insights, improving engagement and ROI while reducing manual work through Product-Led Growth principles.
Product Images
